Blue Amber
Blue Amber
Elements of Branding: Dolce and Gabbana Light Blue
Branding is a huge concept in the marketing of any product, and perfumes are no exception. This is usually noted when a perfume is a stand alone product that is independent of other fashion ties, but it gets less attention when the perfume is part of a global brand. This is a disservice to the branders, as famous brand fragrances like Dolce and Gabbana Light Blue have to do their own work to establish themselves in the market place.
After all, one simply can’t place a scent on the shelves without advertising it or it simply won’t sell. This is especially true in the present tough market. Consumers all over the world are shutting their wallets to all but the most meaningful purchases. This is hurting any luxury house that can’t convince the buying public that their product is unique and meaningful.
To fight the battle, the Dolce and Gabbana Light Blue has worked hard to pull out all the stops on the campaign. They’ve begun with a good product, which is always a help in any branding campaign. Light Blue was designed by Olivier Cresp, the noted perfumer, and uses high end scent notes that can justify its brand price.
From there, Dolce and Gabbana Light Blue has focused on its Italian base. The scent notes are meant to evoke a southern Italian summer, with citrons, ambers, and musks. To keep the branding in line with the scent notes, the marketing team selected Italian models and dressed them in typical Italian beach wear before launching them out into a bay for the photo shoot.
The resulting shots oozed Italian sex appeal and were blended both into a stills campaign for the American market and a series of flowing commercials for the European consumers. More modest shots were prepared for the conservative Chinese market. The launch was timed for 2007, when the world market was still strong.
However, while the global markets went on to famously crash, the brand thrived. The Dolce and Gabbana Light Blue was a big seller, even as other pieces of the fashion house’s collection struggled. It was appealing and pitched as only slightly aspirational, meaning that even strapped consumers could afford to indulge with a little bit of D & G in the tough market.
Will it continue to thrive? The brand for the perfume is fairly well established at this point, even though it is a newer fragrance. When the 2009 number are finalized, the brand team will have a better idea of what effect the continuing slump is having on their carefully created Italian summer scent.
About the Author
LifeandLooks works to take the pain out of shopping. Their number one priority is creating a consumer friendly website where you can find all of your health, wellbeing, beauty and cosmetic products at affordable prices on all brands such as Clarins and Decleor products.
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Captivating Blue Delights
Sapphire is associated with purity and piety. It is believed this precious gemstone promotes longevity in life and brings wisdom and truth. The stone is known for its mythical properties of warding off evil. It is for these qualities that this gemstone has been popular throughout the ages. Sapphire is used in all kinds of ornaments ranging from earrings and pendants to necklaces and bracelets.
Several factors have to be considered by you when buying this jewelry set.
* Color is the most important factor to keep in mind when buying sapphire jewelry. There are different types of color that can be found in sapphire stones. Some can be white, pink, brown, amber or yellow. The blue one is thought to be the most precious and most sought after.
* Clarity of the gemstone enhances its value and beauty. Often heat treatment is used to improve the luster of this stone. Also, make sure that you buy a piece that is guaranteed to be hard and durable. The high level of hardness would ensure the jewel’s resistance to breaking or chipping.
* Keep your budget in mind when buying sapphire jewelry. The price varies according to color, cut and clarity of the stone.
* If you are planning to buy the jewelry piece online, make sure you obtain the return policy and certificate from the retailer. A return policy would ensure that you could return the jewelry if it is not to your liking or does not match the quality of the photos on the web.
These precious gems can be cut in round or oval shapes. The former is often more costly than oval shaped sapphires. If you opt to buy such gemstones from the local jewelry shop, it is better to examine it under a microscope to detect minor deposits or inclusions within the stone. Stones with deep inclusions can split or chip upon hard impact. It is better to avoid such poor quality stones.
Buying jewelry is an investment. They are valuable assets and can yield high returns in the future. Buying sapphire jewelry is also a valuable investment. They are often recommended for couples celebrating the 5th or 45th anniversaries. They are great gifts to give your loved ones. These cornflower blue precious beauties would never fail to delight you. Their radiating colors would capture one’s heart and make you yearn for a piece. For more information visit us at http://www.jewelsite.com
About the Author
Jewel Site carries sapphire jewelry, sapphire necklaces, sapphire earrings, sapphire rings, sapphire bracelets at low prices.