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Oregon Sunstone

December 31st, 2009 No comments

Oregon Sunstone

Jewelry Television Sued for Selling Treated Gems

Marliese Weed has filed a $5 million class-action lawsuit accusing Jewelry Television of false advertising. The lawsuit also claims that the company allegedly sold treated gemstones without full disclosure.

In the class-action lawsuit, the complainant stated that her aim is to recover the money that she and thousands of other consumers spent on "gemstones fraudulently advertised and misrepresented by Jewelry Television as being a highly-coveted, extremely rare, all natural expensive gem that looks like Oregon sunstone, a rare feldspar with a vivid reddish-orange hue."

According to the plaintiff’s claims,  while Jewelry Television described a rare, red labradorite in its sales pitch, the customers actually received "low-cost yellow or colorless labradorite that has been given a chemical 'facelift' to make it appear like the rare Oregon sunstone."

The suit was filed on behalf of plaintiff Marliese Weed and other individuals who bought green or red andesine-labradorite from Jewelry Television from Jan. 1, 2003 to date. Weed paid over $ 4,000 for andesine-labradorite at that time.

Weed claims that Jewelry Television obtained what it passed for andesine-labradorite for mere pennies per carat and then sold it for huge profits.

According to the lawsuit, this is in violation of U.S. Federal Trade Commission (FTC) regulations, according to which it is "deceptive and unfair to fail to disclose treatment of a gemstone when it has a significant effect on the stone's value.”

The suit also quoted FTC guidelines which state that calling a gemstone genuine, natural, precious or real when it is not is deceptive.

In an interview with Jewelry Television co-founder Jerry Sisk, he admitted that the gemstones are "heated," and stated that the network didn't realize that the stones were heated.

However Sisk claimed that the process did not affect the stone’s value: He is quoted as saying: "What you're buying is the color. And color rules when it comes to gemstones."
 
 Jewelry Television maintains that when one of its gemstone sources reported heat-treating its material, the company immediately reported the fact to its customers.

 

.Jewelry Television reported more than $400 million in revenues last year.

About the Author

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Oregon Sunstone

Other Colored Gemstones Unknown To the World-VII

Sunstone

An exquisite, scintillating gemstone with colors to reflect, like red to orange to allure, Sunstone is a distinct one. It is a plagioclase feldspar mineral crystal which displays a brilliant sun spangled hue. This official gemstone of Oregon is mined there and is occasionally green or bicolor.The shades result as a reflection from consistence of red haematite which is in the form of minute scales. Its hardness measures 6 to 7.2 Mohs’ on scale which makes it fairly durable. Sunstone is very well able to enter the jewelry scene because of its captivating magnificence.

Lapis Lazuli

This vibrantly vivifying rock is a mixture of minerals which helps it reflect its refreshing blue. This crystalline form is a birthstone for December, has been believed to be a symbol of great power. The ancient Egyptians and Babylonians cherished it as amulets with its flecks of gold-like brassy pyrite.In addition, trusted as a symbol of capability, ability, success, and divinity, lapis is a natural opaque stone of intense blue color. Very often is seen with undertones of purple too.The most prized ones come with no brassy flecks or any whitish veins-like appearance. With a fairly durable hardness of 5 to 5.5 Mohs’ on scale, this multi-mineral crystal is usually seen in the form of jewelry, carvings, boxes, mosaics, ornaments, and vases. It has also been seen as a practiced rock in architectural forms like ladding the walls and columns of palaces and churches.

Moonstone

A sweet looking pleasurable with a balmy appearance is actually orthoclase feldspar; Moonstone is believed to be a good luck stone, especially for lovers. Mythological records of several cultures show that a high ranked person in a community possessed moonstone. Its wearer could predict future and inspire lovable emotions.With a hardness of 6 to 6.5 Mohs’ on scale it is transparent milky gemstone with a floating opalescent white or blue light within the rock. Its vitreous luster makes it a popular gemstone used in rings. The motion sets the reflection of brilliant light color effect in a more pronounced way.The most desirable shade is the finer blue which looks very serene and desirable.Such innumerable abundantly colored gemstones with similarly vivid information about them are really praise worthy. However, the same ingenuity is reflected by sapphire rings, ruby earrings, etc., catered by a leading gemstone online retailer, Angara.

Sapphire Earrings, Ruby Earrings and Emerald Earrings at angara.com

About the Author

Jewelry is not just in writing but a fascination for me. I grew into it since the day I started my research. There is a lot that one needs to know about jewelry simply because they are so valuable that you cannot afford to miss a single bit. My alliance with online gemstone and jewelry selling website enables me to bring you the best of jewelry fashion and jewelry education.